MATRIX Keep Me Vivid Shampoo

What It Is

Matrix's Keep Me Vivid Color Preserving Shampoo with optimal color retention properties extends the longevity of brightness in a variety of color treated hair.

What It Does

• Fade fighting technology keeps high maintenance colors vibrant for longer.
• Sulfate free technology maintains bright, vibrant hair colors for an extended period of time.  Retains vibrant hair color for up to 65 days and for up to 21 washes for long-lasting color and added shine.
• Locks in all hair colors from reds, pastels, blondes and brunettes.

What Else You Need to Know

• Keep Me Vivid is a professional haircare system formulated with silk amino acids that lock in vibrant colors and protect from fading in between salon visits.
• The Keep Me Vivid System includes a Shampoo, Conditioner, Velvetizer and Lamination Spray.
• The products feature a fragrance with notes of vanilla, coconut and cotton candy.

How To

Daily use for clean and gentle nourishment.

Ingredients

AQUA / WATER/ EAU SODIUM C14-16 OLEFIN SULFONATE COCAMIDE MEA GLYCERIN COCAMIDOPROPYLBETAINE GLYCOL DISTEARATE SODIUM LAUROYLSARCOSINATE HEXYLENE GLYCOL PARFUM/ FRAGRANCE SODIUM HYDROXIDE CITRICACID SODIUM CHLORIDE SODIUM BENZOATE PEG-55 PROPYLENE GLYCOL OLEATE PROPYLENEGLYCOL COCO-BETAINE HYDROXYPROPYLGUAR HYDROXYPROPYLTRIMONIUM CHLORIDE SALICYLIC ACID CARBOMER SODIUM CITRATE POLYQUATERNIUM-7 BENZOIC ACID TETRASODIUMEDTA BENZYL SALICYLATE PEARL POWDER BENZYL ALCOHOL (F.I.L. D224490/1)